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Customer Relationship Management (Customer Relationship Management, CRM) is a management system for the interaction between an enterprise, existing customers and potential customers. As customer data accumulates and is analyzed, CRM enhances the relationship between the company and its customers, thereby maximizing sales revenue and customer retention. CRM collects aspects of customer multiple channels, including the corresponding official website, phone calls, emails, online chats, marketing activities, sales staff, and social networks. With the use of CRM, companies can better understand potential customers and target customers¡¦ needs.
